You've booked an editorial with us...

Let's bring your story to life

We have put together this handy guide that tells you best practice, what we need from you, and when.

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editorial-header-image

1. The article

Please provide us with the article you’d like us to promote to our audience.

Specifications

  • Length:

    800 - 1500 words

  • Structure:

    The article you provide is your opportunity to demonstrate your knowledge and expertise as an educator within your industry - please include as much detail as possible. We will then structure your article in a way that’s optimized for SEO to ensure it gets as much traffic as possible

  • Links:

    Please include any outbound links to relevant resources within your article (these links should be provided with UTM tags appended if you would like to track outgoing traffic in your own Google Analytics account)

2. Images

Articles with images throughout perform better, as they keep readers engaged and help give deeper meaning to the text. For this reason, we ask that you supply us with at least three images: one that can be used as the article header image, and at least two that can be used in the body of the article (the more, the merrier!)

If the imagery you provide is designed to be used at specific points within the text, please make this clear.

Specifications

  • Size: Minimum of 900px width

  • Format: JPG or PNG

3. Your business bio

Every article on our site displays an author bio at the bottom of the article – this is an opportunity to let people know what your business is about, your experience in the industry, and why your article may be of interest to our audience.

Please provide us with the following information so we can set this up for you:

  • Your business name (as you'd like it to appear on your bio)

  • Your business logo (supplied at a minimum of 600px width)

  • The author's name and job title (where relevant)

  • A 100 word bio that summarizes what your business does and the products or services you offer

  • A link to your website, along with links to any other social media accounts you'd like to be featured on your author profile page

All assets must be provided 10 working days before the agreed live date.

Thank you for your custom!

If you have any further questions or concerns, please don’t hesitate to get in touch with your sales rep, or contact us on: mybusiness@horseclicks.com

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